Why BCCI and ICC choose to sell World Cup tickets in stages

The Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC), the World Cup’s organizers and stakeholders have chosen to make tickets for non-India games available first. It is known that this strategy was chosen in response to worries that opening all of the online counters at once might cause the ticketing website to crash. This possible problem is mostly a result of the overwhelming interest in India’s matches.

There have been similar situations before. The website crashed due to technical difficulties during the previous 50-over World Cup, which was played in England in 2019. The demand for tickets to India’s matches was so high. The website broke down as a result of the huge rush of admirers trying to access it.

According to an insider, “The staggered sale technique is meant to efficiently handle the predicted rise in demand. It’s the best method for controlling the system so that fans benefit.

The International Cricket Council (ICC) recently announced that ticket sales would take place in stages to accommodate the anticipated demand for tickets and to offer a fair opportunity for as many fans to see the world’s top players in action.

Prior to the full sale of tickets for non-India games, tickets for the matches against Australia in Chennai (on October 8), Afghanistan in Delhi (on October 11), and Bangladesh in Pune (on October 19) will go on sale on August 31 for the India games. Tickets for the three remaining India games—England in Lucknow on October 29, New Zealand in Dharamsala on October 22, and Sri Lanka in Mumbai on November 2—can be obtained on September 2.

On September 2, tickets will go on sale for the matches against South Africa in Kolkata (in November) and the Netherlands in Bengaluru (in November). Last but not least, tickets will go on sale on September 3 for the eagerly anticipated India-Pakistan match in Ahmedabad on October 14. Fans are urged to sign up for tickets starting on August 15.

Despite inquiries, Book My Show, the ticketing partner, gave no information on this staggered and phased sale plan.

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