Viacom 18 bags BCCI’s media rights

The media rights to BCCI’s domestic international matches have been acquired by Viacom 18. With an agreement to pay INR 67.8 crore for each game, the newcomer, which telecasts live action on the Jio Cinema and Sports 18 television channel, has secured both digital and television rights.

The final figure satisfies the BCCI’s requirement that the total value surpasses Rs 60 crore and is about Rs 7.8 crore more expensive than the price of the value of the previous cycle. Viacom 18 will collectively pay Rs 5963 crore over five years, backed by Mukesh Ambani-led Reliance Industries and controlled by Uday Shankar, who transformed the Indian television sector while leading Star India.

Comprehensive analysis revealed the following delineation of the figures: The estimated value of the broadcast component was Rs 32.5 crore per game, and the estimated value of the digital component was Rs 35.3 crore, totaling Rs 67.8 crore. For a more thorough analysis, the five-year linear valuation came to Rs 2860 crore, while the sum of the digital pricing and the worldwide rights for the rest of the world came to Rs 3106.4 crore.

A pact that expires in March 2028 requires Viacom 18 to broadcast 88 games over a five-year period, beginning with a three-match ODI series against Australia at the end of September.

Viacom 18 has now acquired the third property from the BCCI as a result. It has previously acquired the linear and digital properties of the Women’s Premier League (WPL) as well as the digital rights to the Indian Premier League (IPL).

The BCCI secretary confirmed the news on X (formerly Twitter), writing that Viacom 18 would broadcast 88 games over the course of five years, beginning with a three-match ODI series against Australia at the end of September. The agreement will terminate in March 2028.

“Congratulations to @viacom18 for securing the @BCC Media Rights for the upcoming five years, including both linear and digital. India Cricket will expand in both arenas as we extend our agreement with BCCI Media Rights in addition to the @IPL and @WPLT20. Together, we will keep capturing cricket fans’ attention.

He also expressed gratitude to the departing broadcaster Star India. “Also, I want to express my gratitude to DisneyPlusHS and @starindia for their support throughout the years. You were essential in helping India Cricket gain support from fans throughout the world.”

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